Minna Carta Manifesto



We become artists when the need to express the human condition becomes all-consuming, the calling to create + destroy indissoluble.

We invest in beautiful ideas and execute elegant plans. We aggressively balance time and revenue to generate creative capital.

Our Tenets derive from Our Meritage and take influence, in no particular order or limitation, from philosophy, economics, physics, literature, and design:

The Principles for Music Creation with AI.
Momentum.
Occam’s Razor.
Regression To The Mean.
The Genius Loci.
MAYA Principle.
Veblen Goods.
Métaphores Paris.
80,000 Hours.
M-Theory.
Liz Lerman’s Critical Response Process.
Structurally F–cked (Industria 2023).
The Intelligent Investor (Benjamin Graham 1949).
How to Do Nothing (Jenny Odell 2019).
The Rhetoric of Video Games (Ian Bogost 2008);
• The Economics of Animal Crossing circa 2014-2018.
The Simulation Argument (Nick Bostrom 2001).
Simulacres et Simulation (Jean Baudrillard 1981).
Consider the Lobster (David Foster Wallace 2005).
Why Not Capitalism? (Jason Brennan 2014).
19 & 27, Universal Declaration of Human Rights.
“Stay Hungry, Stay Foolish” – Steve Jobs, 2005.